Our Story

The storefront of a small shop with signs advertising money transfer services to Mexico and a variety of other products, with clothing and accessories displayed outside, under a clear blue sky.
Front view of a retail store entrance with mannequins displaying clothing, a table with boots and shoes, and various accessories and apparel inside the store. The store has a neon 'OPEN' sign and glass windows that reveal more products inside.

OUR JOURNEY HAS BEEN ANYTHING BUT ORDINARY. THROUGH EVERY STEP, WE’VE STAYED ROOTED IN FAITH, FAMILY, CULTURE, AND PERSEVERANCE.

The story of Variedades Tere began long before our first store opened its doors. As a proud mother of six, my greatest motivation has always been my children. Entrepreneurship was something I learned from my mother in Mexico, watching her work tirelessly selling fruits, corn, papaya, and other products to support our family.

From her, I learned dedication, responsibility, and faith — values that continue to guide Variedades Tere today.

Western wear store interior with cowboy hats, boots on display, rack of shirts, and backpacks hanging from the ceiling.

Our Beginning

I began selling in 2006 while working hard to support my family and save for a dream. What started with small products slowly grew into shoes, clothing, perfumes, accessories, and gifts — the foundation of what would become Variedades Tere.

Our Growth

In 2013, I was given the opportunity to sell from a small space inside a supermarket. Little by little, our selection expanded, our customers grew, and Variedades Tere LLC began to take shape. In 2016, we moved into our own location, opening the door to a bigger dream.

WHAT BEGAN AS A DREAM FOR MY FAMILY HAS GROWN INTO A STORE BUILT ON FAITH, CULTURE, AND COMMUNITY.

TODAY, VARIEDADES TERE AND TERE FASHION REPRESENT MORE THAN FASHION — THEY REPRESENT ROOTS, RESILIENCE, AND THE HEART OF MEXICO AND LATIN AMERICA.

Through challenges, difficult seasons, and the uncertainty of the pandemic, we kept going. With faith, perseverance, and the support of our community, Variedades Tere continued to grow. In 2023, we opened Variedades Tere 2, marking a new chapter in our journey.

Out of that growth came Tere Fashion — our curated online shopping experience featuring selected favorites like boots, sombreros, rose bears, perfumes, and special gifts available for in-store pickup.

We are proud to serve our community in Chamblee and Duluth, Georgia. Thank you to God, our family, and every customer who has believed in us. This business is not just about products — it is about faith, family, culture, and authenticity.